/ 01 · Signature mark, tailored
$349
hälden
&co.
Custom Logo Design
A distinct wordmark or symbol drawn from your brand's premise — considered, quiet, unmistakable.
Chapter 01
On making marks
A studio for founders who need their identity to say the quiet thing first.
Palette / v.02
Marks that mean something.
Note — 14:22
"keep the counter open — breathes."
Sketch 07 / iteration
halden & co.
Wordmark specimen
Emblen
Emblen Logo is a small, remote studio designing logos and brand systems for people building things worth naming.
Scroll — the brandbook opens
/ 02 · Full visual system
$1,200
Card / obverse
foldwork
j. okafor · principal
Reverse
F.
LetterheadA4
Brand Identity Package
Logo family, color, typography, motion notes and application guidelines — a complete brand instrument.
/ 03 · Evolve, don't erase
$499
Logo Redesign
A careful redraw of what already works, sharpened for present and future contexts.
/ 04 · The book of the brand
$650
Brand Style Guide
A precise, printable guide so the identity holds together across every hand it passes through.
/ 05 · A cohesive iconography
$280
Icon Design Set
A small library of icons drawn on the same skeleton — consistent stroke, weight and personality.
/ 06 · Per session
$180
Aa Bb Cc
Instrument Serif · Inter
Visual Identity Consulting
A focused hour with a designer — direction, critique, or a second pair of eyes on where you are.
/ 07 · Physical touchpoints
$450
Business Branding Assets
Cards, letterheads, signage and print-ready collateral — the brand made tactile.
/ 08 · Screens, social, product
$420
hälden
&co.
Digital Brand Materials
Templates and screen-ready assets for the places your brand actually lives.
/ 09 · From premise to language
$540
Aa Bb Cc
Instrument Serif · Inter
Brand Concept Development
Positioning notes, verbal cues and mood direction that anchor every future visual decision.
/ 10 · Delivery, done properly
$120
Logo File Preparation
Existing logos cleaned, redrawn where needed, and packaged in every file format you'll ever ask for.
Chapter 03
Logo
Construction
Lab
Every mark is drawn on a grid before it is drawn by hand. Circles, tangents, optical corrections — the invisible math that lets a logo feel effortless.
01 — Establish primary geometry
✓
02 — Optically balance counters
✓
03 — Rationalise curves to a system
✓
04 — Test at 12 px and 12 m
✓
Chapter 04
Typography
pairing wall
The voice of a brand often lives in two typefaces — one for statement, one for detail. Switch between studio pairings and see how the tone moves.
Halden
A brand's typography is the sound of its voice. Set well, it can whisper an entire personality before the first word is read — precision, warmth, patience, intent.
Chapter 05
Words from
the first shelf.
A young studio, and a small library of clients kind enough to say something on record.
Boutique real estate
“They treated our identity like an instrument, not decoration. Every mark now feels intentional.”
Founder
Specialty coffee
“The wordmark alone changed how customers talk about the shop. Quiet, confident — exactly what we needed.”
Owner
Interior architecture
“A brand system that behaves the same on a business card and on a wall. It just… holds.”
Principal
Clinical wellness
“The studio distilled what we do into something calm and precise. Patients responded to it immediately.”
Medical Director
Independent publishing
“Typography, color, spacing — nothing accidental. Our covers finally look like they belong together.”
Editor
Glassware atelier
“An identity as considered as the objects we make. That’s not something we say lightly.”
Atelier Director
Boutique real estate
“They treated our identity like an instrument, not decoration. Every mark now feels intentional.”
Founder
Specialty coffee
“The wordmark alone changed how customers talk about the shop. Quiet, confident — exactly what we needed.”
Owner
Interior architecture
“A brand system that behaves the same on a business card and on a wall. It just… holds.”
Principal
Clinical wellness
“The studio distilled what we do into something calm and precise. Patients responded to it immediately.”
Medical Director
Independent publishing
“Typography, color, spacing — nothing accidental. Our covers finally look like they belong together.”
Editor
Glassware atelier
“An identity as considered as the objects we make. That’s not something we say lightly.”
Atelier Director
Chapter 06
Color
psychology
board.
Color rarely operates alone — it's a temperature, a memory, an emotion in disguise. A short map of the palettes we return to.
Chapter 07
The
process
journal.
A five- to seven-week rhythm, transparent from the first email. No dashboards, no theatre — just the six movements that carry a project from a sentence to a shipped identity.
Six chapters · Remote · One project at a time
-
I
Listening
Days 1 — 3A quiet call, a written brief, a small stack of questions. We map the premise before we touch a pencil.
-
II
Reading the field
Days 3 — 7Category audit, references, the language surrounding what you make. What the space sounds like — and where the silence is.
-
III
Directions
Days 7 — 14Three considered directions, each with its own posture. Not variations — genuine alternatives, presented on their own terms.
-
IV
Refinement
Days 14 — 24One direction, chosen with intent. Optical drawing, curve rationalisation, tests at 12 px and 12 metres.
-
V
The system
Days 24 — 34Colour, typography, motion notes and application. The brand made into a working instrument, not a mood board.
-
VI
Delivery
Day 35 —A named, versioned archive: vectors, exports, guidelines, source files. Handover call. Quiet aftercare.
Chapter 08
Field notes
Field notes
& frequent
questions.
Six answers to the questions we hear before every project — pinned here so you don't have to ask them first.
Ask a different question-
Send a short note through the form below or by email. If the fit feels right, we book a 30-minute call within two working days and share a written proposal.
-
Most projects run five to seven weeks from brief to delivery, depending on scope. Single deliverables — a logo redraw, an icon set — can close within two.
-
The studio is fully remote. We collaborate through short calls, a shared workspace, and written summaries after every stage so nothing lives only in Zoom.
-
The ten services are a menu, not a fence. If you need something adjacent — a naming sprint, packaging, a pitch deck — write to us and we'll shape a proposal.
-
You do, fully. On delivery, all rights and source files transfer to you, along with a clean, versioned archive you can hand to any future collaborator.
-
Each service includes a defined number of revision rounds at the refinement stage. Additional rounds are billed at a flat, transparent rate — no surprises on the invoice.
Chapter 09 — Begin
Tell us
about the brand
you're building.
A short paragraph is enough. Where you are, what you're making, and where you hope it goes. We'll reply personally within two working days.
Studio email
info@emblenlogo.comPhone
+1 (820) 386‑0673Correspondence
2142 W Chesterfield StSpringfield, MO 65807
Delivery
Remote — worldwide